Brevo review 2025 - Orin Group

Brevo Review 2025

The best all‑in‑one email marketing & CRM platform for brands and agencies

Right now, Brevo (formerly Sendinblue) is our top pick for unified email marketing and customer engagement alongside MailerLite and Klaviyo.

At Orin, we constantly monitor and test the leading email markering tools. Brevo stands out when you need robust email, multichannel messaging, and a lightweight CRM in one, affordable platform.

At Orin, we constantly monitor and test the leading email markering tools.

Brevo stands out when you need robust email, multichannel messaging, and a lightweight CRM in one, affordable platform.

4.6

Gartner

4.5

8.7

TrustRadius

4.6

Capterra

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What problems can Brevo solve for your business?

For teams tired of juggling several different apps, Brevo replaces complexity with a single dashboard your team will actually use.

By treating campaigns as focused sprints, your team learns fast and compounds results - Brevo’s real‑time analytics make maintaining your weekly cadence easy.

For teams tired of juggling several different apps, Brevo replaces complexity with a single dashboard your team will actually use.

By treating campaigns as focused sprints, your team learns fast and compounds results - Brevo’s real‑time analytics make maintaining your weekly cadence easy.

Your teams hand‑build every newsletter and reminder.

Drag‑and‑drop email builder + automation templates send welcome, nurture, and cart‑recovery flows on autopilot.

Contacts, SMS lists, and deals live in different apps.

One contact record unifies email, SMS, WhatsApp, chat, and CRM activity so sales & marketing share a single view.

Paying for separate SMS, CRM, and landing‑page tools.

All‑in‑one pricing: email volume‑based plans include CRM, SMS add‑ons, landing pages, forms, and shared inbox.

No time for testing & optimisation.

Built‑in A/B testing & AI suggestions pick winning subject lines and best send‑time automatically.

Sales won’t update deals in a marketing‑only system.

Brevo Sales Pipeline lives next to campaigns, so reps track calls & tasks without leaving the platform.

Poor deliverability hurts opens.

Brevo’s deliverability wizard guides SPF/DKIM setup and offers dedicated‑IP warm‑up to keep emails in the inbox.

No real‑time alerts. Sales reps miss time‑sensitive lead updates.

Transactional SMS & WhatsApp API send instant notifications.

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Brevo's core features (2025)

Brevo brings email, SMS / WhatsApp, and a built-in CRM together in one dashboard, so growing teams can build multichannel campaigns, automate follow-ups, and track every customer touchpoint in real time.

Email marketing & templates

Drag‑and‑drop builder with brand‑style automation.

100+ responsive templates.

AI subject‑line & copy suggestions.

Landing pages & forms

Drag‑and‑drop page builder (paid plans).

Pop‑ups & embedded forms, double opt‑in.

Built‑in analytics & Google Analytics integration.

Marketing automation

Visual workflow editor.

Ready‑made flows (welcome, birthday, cart recovery).

Website & event triggers, lead‑scoring, dynamic content.

Integrations & API

150+ native apps (Shopify, WooCommerce, Salesforce, WordPress).

REST API, webhooks, and Zapier / Make connectors.

Live chat widget.

Multichannel messaging

Pay‑as‑you‑go SMS & MMS.

Transactional email & SMS API.

WhatsApp campaigns with rich media.

AI insights & predictive analytics (new for 2025)

Subject lines, copy, and best send‑time for each contact.

Flags at‑risk or high‑value leads for targeted flows.

Brevo Dashboards tie email/SMS touchpoints to actual sales.

CRM & deals pipeline

Drag‑and‑drop deal stages.

Tasks, reminders, call logging.

Shared contact timeline with marketing history.

When Brevo may not be ideal

If you only need basic newsletters, MailerLite’s simpler UI may be all you need.

Subscriber‑based pricing suits you better. If you send daily to a huge list, MailerLite can be cheaper.

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Brevo vs. MailerLite - What each platform does best

Where Brevo beats MailerLite:

Multichannel outreach: SMS, WhatsApp, transactional email & chat are built in - MailerLite focuses mainly on email.

Integrated CRM: Brevo’s Sales Pipeline lets you track deals & tasks; MailerLite has no CRM.

Automation depth: Advanced triggers (page visit, purchase) & lead scoring; MailerLite automations cover basics only.

Volume‑based pricing: Large lists that email infrequently pay less; MailerLite prices by subscriber count.

Where MailerLite is better than Brevo:

Ease of use: Simpler interface & faster onboarding for absolute beginners.

Content blocks: Built‑in surveys, quizzes, and website/blog builder.

Website & digital‑product sales: MailerLite bundles a no‑code website/blog builder and Stripe checkout. Brevo needs external storefront integrations.

Granular user permissions: Agencies can lock clients to specific lists or templates in MailerLite.

Who should choose Brevo or MailerLite?

Choose Brevo if you:

Need email + SMS/WhatsApp in one place.

Want a built‑in CRM & shared inbox.

Prefer pay‑per‑email pricing for large, low‑frequency sends.

Brevo is ideal for marketers and commerce brands that need email, SMS/WhatsApp, and lightweight CRM in a one platform.

Choose MailerLite if you:

Want the simplest possible newsletter tool and generous free tier.

Need surveys, quizzes, or website pages baked in.

Are selling digital products/paid newsletters ideally without extra plugins.

MailerLite is best for SMEs and agencies seeking a powerful email platform with subscriber-based pricing.

Pro tips for your Brevo launch

Complete the groundwork before you hit send:

Authenticate SPF, DKIM, DMARC.

Import, dedupe, and tag contacts by source.

Enable double‑opt‑in forms to keep the list clean.

Create starter segments (Active 30, Lapsed 90, High‑value).

Schedule quarterly list‑hygiene automations.

Run your first campaigns like a pro:

Launch a 2‑email welcome flow immediately.

A/B‑test subject lines for quick wins.

Use AI send‑time and content tests each sprint to lift opens and clicks.

Review dashboards weekly; re‑engage or purge low‑engagers to protect deliverability.

Need help implementing Brevo the right way?

At Orin, we help you design your Brevo setup, integrate it with your workflows and tools, and align your reporting with what your team and leadership care about.

Plug‑and‑play is only half the battle - you still need a list‑building strategy, segmentation rules, and automations that deliver ROI.

At Orin, we help you design your Brevo setup, integrate it with your workflows and tools, and align your reporting with what your team and leadership care about.

Plug‑and‑play is only half the battle. You still need a list‑building strategy, segmentation rules, and automations that deliver ROI.

At Orin, we help you design your Brevo setup, integrate it with your workflows and tools, and align your reporting with what your team and leadership care about.

Plug‑and‑play is only half the battle - you still need a list‑building strategy, segmentation rules, and automations that deliver ROI.

Talk to our team → We’ll get your Brevo account up and running the smart way.