Gong.io review 2025 - Orin Group

Gong.io Review 2025

How automating sales call analysis improves modern B2B sales teams in unexpected ways

Right now, Gong.io is our top choice for automatic sales call recording and analysis.

At Orin, our team, partners, and clients are constantly monitoring and testing the best sales and marketing tools. Here’s how we use tools like Gong to build strong commercial team cultures and give our clients a powerful edge.

At Orin, our team, partners, and clients are constantly monitoring and testing the best sales and marketing tools.

Here’s how we use tools like Gong to build strong commercial team cultures and give our clients a powerful edge.

4.8

Gartner

4.8

9.1

TrustRadius

4.8

Capterra

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Fact: The highest-performing teams on the planet get culture and the power of transparency right.

Fact: The highest-performing teams on

the planet get culture and the power of transparency right.

Fact: The highest-performing teams on the planet get culture and the power of transparency right.

Think about your favorite sports teams, a company you deeply respect for what they’ve built, tier1 military units like SAS, DEVGRU and Delta Force or any other outstanding team you look up to. What do they all have in common?

Google's Project Aristotle identified five key pillars for building effective teams. The most important of these is Psychological Safety, which simply means that team members feel safe to take calculated risks and share their results transparently - because the team operates with a strong, collaborative culture.

In these high-pressure, competitive environments, team members recognize that the group learns, iterates, improves faster and performs better when everyone regularly shares both their wins, learnings and mistakes with the rest of the team.

Actionable transparency is the goal, but culture is the first step.

Yes, Gong and similar platforms inject radical transparency and next-level insight into every conversation. But insight without the right environment can backfire.

Here’s the catch: in our experience, if you drop Gong into a more traditional, siloed, or hyper-competitive sales org - without first instilling an agile-type mindset - junior reps often go into defensive mode. Every call is recorded. Every misstep is visible. Instead of taking smart risks, reps optimize for not getting called out. 👉 The result? Less creativity, more fear.

The values and principles of modern Agile development and project management methods, such as Scrum, place collaboration and transparency among their most important foundations. Agile methods power the software solutions that run our world today - so it’s worth paying close attention to the wisdom behind them.

If you want to unlock the full potential of Gong and similar tools, start by implementing Agile Principles and Scrum rituals across your sales team:

Yes, Gong and similar platforms inject radical transparency and next-level insight into every conversation. But insight without the right environment can backfire.

If you want to unlock the full potential of Gong and similar tools, start by implementing Agile Principles and Scrum rituals across your sales team:

1. Run weekly / monthly sprints and team "call review sessions" with clear goals.

2. Hold retrospectives to reflect and improve as a group.

3. Build internal team collaboration over competition.

4. Use sprint reviews to celebrate wins and extract learnings.

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What problems can transparent sales call recording and analysis solve for your teams?

Understanding your sales call patterns can solve several hidden problems that GTM and sales teams often don’t even realize they have…

No call visibility = limited improvement and collaboration.

With Gong, managers and reps can finally see what’s said, how it's said, and why deals win or lose.

Sales team members repeat the same mistakes.

Gong reveals trends so you can coach the entire team effectively.

Forecasting is often guesswork or based on gut feel.

Deal Boards show which deals are healthy, and which are at risk.

Manual note-taking often kills your call flows.

Gong records, transcribes, and auto-logs everything—freeing reps to actually sell.

Coaching is inconsistent or missing.

Call reviews and AI feedback make sales coaching a daily routine.

Onboarding new reps takes too long.

New reps learn directly from top calls with Gong playlists.

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Gong.io core feature list - 2025

Call & Meeting Recording

Automatically records sales calls, Zoom/Google Meet meetings, and phone conversations.

Widely used by all reps and managers to review, share, and analyze conversations.

Foundation for all Gong insights.

CRM Integration & Automation

Syncs with platforms like Salesforce, HubSpot, etc.

Auto-logs calls, updates deal stages, tracks activities - reducing manual data entry.

Frees up time for reps to focus on selling.

Deal Boards & Pipeline Visibility

Offers real-time views of deal health and pipeline activity.

Highlights risky deals, tracks customer engagement, and shows what deals need attention.

Coaching & Feedback Tools

Enables managers to comment on calls, tag reps, and create playlists of best practices.

Helps standardize sales quality across teams and speed up ramp-up time.

AI-Powered Conversation Intelligence

Transcribes calls and identifies talk time, key topics, objection handling, pricing discussions, etc.

Delivers deal intelligence, like if decision-makers were involved, or competitors were mentioned.

Extremely useful for coachability, rep development, and understanding win/loss drivers.

When Gong.io may not be ideal

Small sales teams or founder-led orgs with low call volume may find Gong too costly; simpler tools like Zoom/Teams recordings may suffice.

Regulated industries (e.g. finance, healthcare) needing on-premise storage or redaction may prefer self-hosted or compliant CRM recording tools.

Detailed feature list

Call Analytics & Conversation Intelligence

Call Recording (voice & video)

Speech‑to‑Text transcription

Talk‑ratio, sentiment & keyword/topic analytics

Machine‑Learning call & deal insights

Lead Qualification detection

Competitor / product mention tracking

Call Analysis highlights & smart search

Team Performance, Forecasting & Automation

Deal‑board risk alerts & health scores

Customer / Account scoring

Leaderboards & KPI dashboards

AI “Next‑Best‑Action” recommendations

Forecast & pipeline predictions

Automated CRM field updates & workflow triggers

Generative AI email & summary drafts

Training & Onboarding

Knowledge Base & Call Library (curated recordings)

Coaching Materials & Playlists

Video / Screen‑share capture

Guided Onboarding / Ramp Playlists

AI Methodology Playbooks (e.g., MEDDICC)

Feedback & Coaching

Call Scorecards (manual + AI‑suggested)

Coaching Cards (rep dashboards)

Commenting, tagging & snippets

Real‑Time Notifications & @Mentions

Follow‑up reminders & tasks

Review workflows & approvals

Ready to implement Gong the right way?

Ready to implement Gong

the right way?

Focus on how your team should work before layering on powerful tools like Gong.

Agile methods build strong, collaborative foundations and team habits for major platform roll‑outs.

Focus on how your team should work before layering on powerful tools like Gong. Agile methods build strong, collaborative foundations and team habits for major platform roll‑outs.

Focus on how your team should work before layering on powerful tools like Gong.

Agile methods build strong, collaborative foundations and team habits for major platform roll‑outs.

Talk to our team at Orin → Book a quick consultation and we'll discuss your objectives!