4.2
Gartner
4.3
G2
8.4
TrustRadius
4.4
Capterra
Short, iterative cycles allows your team to test ideas quickly, reduce campaign risk, and keep messaging aligned with fast-moving customer behavior.
1. Sprint planning (Monday): Schedule newsletter and automation sends for the week, and define success metrics (opens ≥ 35 %, CTR ≥ 4 %, 50 sign-ups, etc.).
2. Daily stand-up: Review dashboard KPIs for campaigns that went out in the last 24 h. If opens lag, tweak the subject line or timing for tomorrow’s send directly in the editor.
3. Mid-sprint experiment (Wed/Thu): A/B test subject lines, content blocks, or send-time. Let MailerLite automatically select and roll out the winner to the rest of your list.
4. Retrospective (Friday): Dive into click- and heat-maps to see where subscribers engaged (or dropped). Capture lessons, update templates, segmentation rules, or triggers for next week.
Complex email tools overwhelm your team.
A clean, drag‑and‑drop builder + minimalist UI means anyone can launch a polished campaign in minutes.
Pricing jumps every time your list grows.
Transparent, subscriber‑based tiers (free up to 1 k subs + 12 k emails/mo) keep costs predictable for frequent senders.
List quality and deliverability are slipping.
Double-opt-in forms, automatic list-health checks, and heat-maps keep your list clean and your emails in the inbox.
Separate tools for pop-ups, landing pages, and digital products.
Built-in forms, pop-ups, landing pages, and a full website/blog builder roll lead capture and monetisation into one platform.
Limited engagement insights.
Real‑time dashboards show opens, clicks & heat‑maps highlight what resonates with your audience.
Clunky editors slow every send.
A minimalist drag-and-drop builder with smart content blocks (surveys, quizzes) lets you craft a polished email in minutes.
No time (or data) to iterate.
Dashboards and A/B testing show what’s working so you can tweak content, or send-times in your next sprint.
MailerLite’s real-time analytics and instant editor make a weekly cadence easy to maintain, even for lean teams.
Email builder & templates
Drag‑and‑drop blocks (text, images, videos, surveys).
100+ modern templates (available on paid plans).
Rich content blocks: surveys, quizzes, countdowns.
Analytics & optimisation
Real‑time campaign reports.
Click‑map & heat‑map tracking.
A/B tests (subject, content, send‑time).
Deliverability monitor & list‑health score.
Automation workflows
Visual workflow editor.
Triggers: subscribe, anniversary, purchase, link‑click.
Branching, delays & conditional logic.
Subscriber management
Segments, groups & tags.
Behavioural segmentation (opens, clicks, purchases).
Email verification & list cleaning tools.
Websites, blogs & landing pages
Drag‑and‑drop website builder (free SSL, custom domains).
Built‑in blogging platform with SEO tools.
Landing‑page gallery with conversion blocks.
Integrations & API
140+ native integrations (Shopify, Stripe, WordPress, Zapier).
Responsive REST API & webhooks.
Sell digital products & paid newsletters (Stripe checkout).
Pop‑ups & forms
Double opt‑in & GDPR compliance tools.
Embedded, pop‑up, or promo bar forms.
Automation triggers on submit (e.g. add to sequence).
When MailerLite may not be ideal
Where MailerLite is better than Brevo?
Ease of use: MailerLite’s clean UX help first‑time senders launch a campaign in ~10 minutes vs. the 1 hour onboarding with Brevo.
Content blocks: MailerLite embeds interactive surveys, quizzes, and countdowns natively. Brevo requires widgets or custom code.
Generous free tier: MailerLite’s free plan is 4× Brevo’s free send limit with automations / forms that Brevo keeps behind paid tiers.
Website & digital‑product sales: MailerLite bundles a no‑code website/blog builder and Stripe checkout. Brevo needs external storefront integrations.
Deliverability controls: Built‑in list cleaning, inbox previews, and dedicated‑IP warm‑up are included on MailerLite’s plans.
Granular user permissions: Agencies can lock clients to specific lists or templates in MailerLite.
Where Brevo beats MailerLite?
Multichannel messaging: Brevo layers SMS, WhatsApp, chat, and transactional email into the same workflows.
Integrated CRM: Brevo’s deals pipeline, tasks, and shared inbox mean sales teams don’t need a separate CRM.
Automation depth: Brevo triggers flows off page views, product purchases, and lead‑score changes; MailerLite’s triggers stop at subscribes, clicks, and time delays.
Pay‑per‑email pricing: For big lists that send infrequently (e.g., 100k contacts, monthly newsletter), Brevo’s volume pricing can cost 30–50 % less than MailerLite’s subscriber tiers.
Data residency & compliance: Brevo offers EU data centers (Paris, Frankfurt) plus ISO 27001 certification. MailerLite stores data in US/EU but lacks ISO, a factor for regulated sectors.
Choose MailerLite if you:
Need a lightweight, intuitive email tool with a generous free tier and predictable subscriber‑based pricing.
Plan to build landing pages or a small website.
Are selling digital products/paid newsletters ideally without extra plugins.
Want content‑friendly blocks (surveys, quizzes, countdowns) and a mobile app to monitor campaigns on the go.
MailerLite is best for SMEs and agencies seeking a powerful email platform with subscriber-based pricing.
Choose Brevo if you:
Need email plus SMS, WhatsApp, chat, and transactional email in one platform.
Require a built‑in CRM and deeper automation triggers (page visits, purchases, lead scores).
Have a large list that receives occasional sends—Brevo’s pay‑per‑email model can slash costs vs subscriber pricing.
Need dashboards that tie revenue and lifetime value to each campaign.
Brevo is ideal for marketers and commerce brands that need email, SMS/WhatsApp, and lightweight CRM in a one platform.
Complete the groundwork before you hit send:
Set up SPF, DKIM, DMARC and a custom tracking domain.
For new domains, ramp volume with your most-engaged subscribers over 2–4 weeks.
Define custom fields and build Groups/Segments.
Set a clear naming/tagging convention (GEO_SOURCE_TYPE).
Set KPI targets optimized for clicks and conversions; opens are directional; set bounce/complaint thresholds.
Run your first campaigns like a pro:
Pick the right campaign type and an engaged audience.
Personalize and focus the offer/message.
A/B test subject lines and check click-maps after each send.
QA ruthlessly and optimize send time.
Roll winners into templates, retire underperformers, expand high-performing segments.