Brevo Review 2026

Affiliate links · Orin may earn a commission if you sign up through links on this page. It doesn’t affect our assessment. We also offer paid Brevo setup.

Our pick for an all‑in‑one email marketing & CRM platform for brands and agencies

Right now, Brevo (formerly Sendinblue) is our top pick for unified email marketing and customer engagement - alongside MailerLite and Klaviyo.

At Orin, we constantly monitor and test the leading email marketing tools. Brevo stands out when you need robust email, multichannel messaging, and a lightweight CRM in one affordable platform.

4.5

Gartner

4.5

G2

8.5

TrustRadius

4.6

Capterra

Ratings as of October 2026 · Gartner Peer Insights, G2, TrustRadius, Capterra

Try Brevo

What problems can Brevo solve for your business?

For teams tired of juggling several different apps, Brevo replaces complexity with a single dashboard your team will actually use.

By treating campaigns as focused sprints, your team learns fast and compounds results - Brevo’s real‑time analytics make maintaining your weekly cadence easy.

Your teams hand‑build every newsletter and reminder.

Drag‑and‑drop email builder + automation templates send welcome, nurture, and cart‑recovery flows on autopilot.

Contacts, SMS lists, and deals live in different apps.

One contact record unifies email, SMS, WhatsApp, chat, and CRM activity so sales & marketing share a single view.

Paying for separate SMS, CRM, and landing‑page tools.

All‑in‑one plans: email‑volume‑based plans include CRM, forms and a shared inbox; landing pages start on Standard and WhatsApp on Professional.

No time for testing & optimisation.

A/B testing, AI send‑time optimisation (Standard and up) and Aura AI copy suggestions help pick winning subject lines and send times.

Sales won’t update deals in a marketing‑only system.

Brevo Sales Pipeline lives next to campaigns, so reps track calls & tasks without leaving the platform.

Poor deliverability hurts opens.

Brevo’s deliverability wizard guides SPF/DKIM setup; a dedicated IP is available on the top plans to keep emails in the inbox.

No real‑time alerts. Sales reps miss time‑sensitive lead updates.

Transactional SMS (all plans) and WhatsApp API (Professional and up) send instant notifications.

Brevo drag-and-drop email editor
Brevo campaign statistics dashboard
Brevo marketing automation builder
Brevo CRM contact record with activity history

Try Brevo

Brevo’s core features (2026)

Brevo brings email, SMS / WhatsApp, and a built-in CRM together in one dashboard, so growing teams can build multichannel campaigns, automate follow-ups, and track every customer touchpoint in real time.

Email marketing & templates

  • Drag‑and‑drop builder with brand‑style automation.

  • 50+ free responsive templates.

  • Aura AI drafts email designs (beta) and copy; translation on Professional and up.

Landing pages & forms

  • Drag‑and‑drop page builder (Standard plan and up).

  • Embedded forms with double opt‑in; pop‑ups on Professional and up.

  • Built‑in analytics & Google Analytics integration.

Marketing automation

  • Visual workflow editor with ready‑made flows (welcome, birthday, cart recovery).

  • Website & event triggers, lead‑scoring, dynamic content.

  • AI automation builder: describe a goal, get a draft workflow.

Integrations & API

  • 150+ native apps (Shopify, WooCommerce, Salesforce, WordPress).

  • REST API, webhooks, and Zapier / Make connectors.

  • Native data connectors: BigQuery, Snowflake, PostgreSQL, MySQL, sFTP.

Multichannel messaging

  • Pay‑as‑you‑go SMS, two‑way SMS in Conversations (MMS in the US only).

  • Transactional email & SMS API.

  • WhatsApp campaigns with rich media (Professional plan and up).

Aura AI agents (2025–26)

  • Marketing, Sales, Conversations and Data agents, each switched on in the Aura Control Center.

  • Drafts campaigns; creates and enriches deals and contacts.

  • AI segmentation and an AI data analyst on the Professional plan.

CRM & deals pipeline

  • Drag‑and‑drop deal stages, tasks and call logging.

  • Shared contact timeline with marketing history.

  • Sales Missions (beta): an AI assistant that drafts outreach and next steps.

When Brevo may not be ideal

  • If you only need basic newsletters, MailerLite’s simpler UI may be all you need.

  • Subscriber‑based pricing may suit you better: if you send daily to a large list, MailerLite can be cheaper.

Brevo mobile campaign preview
Brevo SMS campaign setup
Brevo campaign performance overview

Try Brevo

Brevo vs. MailerLite - What each platform does best

Where Brevo beats MailerLite:

  • Multichannel outreach: SMS, WhatsApp, transactional email & chat are built in - MailerLite focuses mainly on email.

  • Integrated CRM: Brevo’s Sales Pipeline lets you track deals & tasks; MailerLite has no built‑in sales pipeline.

  • Automation depth: web tracking, lead scoring and an AI automation builder; MailerLite automations are simpler.

  • Email‑volume pricing: large lists that email infrequently pay less; MailerLite prices by subscriber count.

Where MailerLite is better than Brevo:

  • Ease of use: Simpler interface & faster onboarding for absolute beginners.

  • Content blocks: Built‑in surveys, quizzes and countdowns.

  • Website & digital‑product sales: MailerLite bundles a no‑code website/blog builder and Stripe checkout. Brevo needs external storefront integrations.

  • User roles for agencies: MailerLite’s custom roles make client access simple.

Who should choose Brevo or MailerLite?

Choose Brevo if you:

  • Need email + SMS/WhatsApp in one place.

  • Want a built‑in CRM & shared inbox.

  • Prefer email‑volume pricing for large, low‑frequency sends.

  • Brevo is ideal for marketers and commerce brands that need email, SMS/WhatsApp, and lightweight CRM in one platform.

Choose MailerLite if you:

  • Want the simplest possible newsletter tool and a free plan to start on.

  • Need surveys, quizzes, or website pages baked in.

  • Sell digital products or paid newsletters and want to avoid extra plugins.

  • MailerLite is best for SMEs and agencies seeking a powerful email platform with subscriber-based pricing.

Pro tips for your Brevo launch

Complete the groundwork before you hit send:

  • Authenticate SPF, DKIM, DMARC.

  • Import, dedupe, and tag contacts by source.

  • Enable double opt‑in forms to keep the list clean.

  • Create starter segments (Active 30, Lapsed 90, High‑value).

  • Schedule quarterly list‑hygiene automations.

Run your first campaigns like a pro:

  • Launch a 2‑email welcome flow immediately.

  • A/B‑test subject lines for quick wins.

  • Use AI send‑time and content tests each sprint to lift opens and clicks.

  • Review dashboards weekly; re‑engage or purge low‑engagers to protect deliverability.

Need help implementing Brevo the right way?

At Orin, we help you design your Brevo setup, integrate it with your workflows and tools, and align your reporting with what your team and leadership care about.

Plug‑and‑play is only half the battle - you still need a list‑building strategy, segmentation rules, and automations that deliver ROI.

Talk to our team → We’ll get your Brevo account up and running the smart way.

Book a quick consultation!

What are the next steps?

  1. 1

    Fill out the form to share your project details with us.

  2. 2

    One of our experts will contact you immediately.

  3. 3

    We'll review your questions and project details together.

  4. 4

    We’ll prepare a quick project calculation or comprehensive proposal for your team.

You can write us a message directly to

hello@oringroup.co.uk

Fill out the form or send us an email. We’ll respond within 24 hours.

Your personal data is protected.

By submitting this form, you accept the terms of our personal data processing and privacy policy.